Buick Delivers Best May Retail Sales Since 2005

Buick Delivers Best May Retail Sales Since 2005

Consumers choose more premium features as brand marks 13 straight months of retail sales gains

DETROIT – With an expanded lineup featuring three sedans and two crossovers, Buick posted its best May retail sales in eight years. Led by the 2013 Enclave luxury crossover, Buick retail sales were up 9.9 percent from May 2012, marking 13 consecutive months of year-over-year retail sales gains.  Buick total sales were down 3.1 percent.
Calendar year-to-date retail sales are up 16.9 percent, while total sales are up 16 percent.
Enclave had its best May ever with retail sales of 4,912, up 18.6 percent year-over-year. The redesigned three-row crossover has delivered year-over-year retail sales gains each month since it was introduced last year and is up 27.4 percent year to date.
The all-new Encore luxury small crossover also continues to sell well with 1,974 vehicles delivered in May.
Buick customers are selecting more premium features and colors in the brand’s newest crossover models.
The top two models (1SL and 1SN) for both the Enclave and Encore represent the largest percentage of sales for each vehicle – more than 90 percent for Enclave and more than 50 percent for Encore – with the feature-rich 1SN packaged model spending the least time on dealer lots.
Buick crossover customers are also opting for premium tricoat paints, with the Enclave’s White Diamond and Encore’s White Pearl representing the highest percentage of sales for each model.
“Enclave has be our best-selling model since its introduction in 2007, so it’s no surprise the redesigned model is leading our growth this year,” said Brian Sweeney, vice president of Buick Sales and Service.  “More importantly, we’re seeing demand for the premium trim level models within our crossover line-up, which is indicative of the customer that’s considering Buick today.”
Enclave was recently named a 2013 Total Quality award-winner in the Near Luxury Utility category by Strategic Vision, which examines 155 specific aspects of Total Quality to measure the most meaningful experiences for customers across all automakers.

The Verano luxury sedan also marked its best month of the year in May with retail sales up 9.4 percent over May 2012.

Buick News

Borcherding Proudly Supports the Springer School and Center Benefit

The Springer School Center is the only area’s school and outreach center dedicated entirely to learning disabilities. Borcherding Buick GMC is proud to be a sponsor in this year’s Springer Celebration event. Participants will have the opportunity to bid on a brand new set of tires donated by Kim Borcherding among many other items donated by area sponsors. Proceeds will benefit financial aid and community outreach programs. 

The merriment will unfold at the Hilton Netherland Hall of Mirrors on May 2, 2012, from 6:00 to 9:30 p.m. Springer’s premier fundraising event will feature dinner and cocktails, as well as live and silent auctions with exciting new offerings.

About Borcherding Buick GMC

Borcherding is a family owned business that began over 40 years ago. They are located in the Kings Auto Mall in Mason, Ohio. Their internet website has allowed them to expand their customer service area to all 50 states. The recent addition of the Business Choice Commercial franchise has expanded their customer base to include business to business. Other product offerings include Express Service, Collision Center servicing All Makes and All Models. Learn more about Borcherding Buick GMC at www.borcherding.com, on Twitter@borcherdingbgmc or at Facebook.com/Borcherdingbuickgmc

About Springer School and Center is a resource for children, families, and professionals throughout southwestern Ohio, northern Kentucky and southeastern Indiana. Our school is a unique environment where children learn the tools and strategies to address their learning difficulties, and to find real success in school and throughout their adult lives. 

American Express Small Business Saturday Shop at Borcherding Buick GMC

Small Business Saturday Is Going To Be Big!

The second annual Small Business Saturday will take place on Saturday, November 26^th and it’s going to be a big day for small businesses throughout the
country. This day is dedicated to supporting small businesses on one of the busiest shopping weekends of the year.
Borcherding Buick BMC is one of America’s many small businesses and is proud to be participating in this very important event. Americans who shop small at their favorite local stores and family owned car dealerships will help fuel our economy.
American Express Small Business card members can take advantage of this day with many useful tools; from Twitter posts to posters, there are many ways to help your business get new customers and have a great Small Business Saturday. There’s even a Facebook page to “like” at book.com/SmallBusinessSaturday?sk=app_214385065292578.
All American Express Small Business card holders will receive additional discounts when they come to Borcherding Buick BMC on Small Business Saturday. Make sure you registered your American Express Card for Small Business to receive your Amex credit.

Small businesses everywhere look forward to seeing you on this special day. Because when we all shop small, it will be huge.


We look forward to seeing you!