Buick Delivers Best May Retail Sales Since 2005
Consumers choose more premium features as brand marks 13 straight months of retail sales gains
DETROIT – With an expanded lineup featuring three sedans and two crossovers, Buick posted its best May retail sales in eight years. Led by the 2013 Enclave luxury crossover, Buick retail sales were up 9.9 percent from May 2012, marking 13 consecutive months of year-over-year retail sales gains. Buick total sales were down 3.1 percent.
Calendar year-to-date retail sales are up 16.9 percent, while total sales are up 16 percent.
Enclave had its best May ever with retail sales of 4,912, up 18.6 percent year-over-year. The redesigned three-row crossover has delivered year-over-year retail sales gains each month since it was introduced last year and is up 27.4 percent year to date.
The all-new Encore luxury small crossover also continues to sell well with 1,974 vehicles delivered in May.
Buick customers are selecting more premium features and colors in the brand’s newest crossover models.
The top two models (1SL and 1SN) for both the Enclave and Encore represent the largest percentage of sales for each vehicle – more than 90 percent for Enclave and more than 50 percent for Encore – with the feature-rich 1SN packaged model spending the least time on dealer lots.
Buick crossover customers are also opting for premium tricoat paints, with the Enclave’s White Diamond and Encore’s White Pearl representing the highest percentage of sales for each model.
“Enclave has be our best-selling model since its introduction in 2007, so it’s no surprise the redesigned model is leading our growth this year,” said Brian Sweeney, vice president of Buick Sales and Service. “More importantly, we’re seeing demand for the premium trim level models within our crossover line-up, which is indicative of the customer that’s considering Buick today.”
Enclave was recently named a 2013 Total Quality award-winner in the Near Luxury Utility category by Strategic Vision, which examines 155 specific aspects of Total Quality to measure the most meaningful experiences for customers across all automakers.
The Verano luxury sedan also marked its best month of the year in May with retail sales up 9.4 percent over May 2012.
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