Experience Buick Gives Cincinnati, OH
Customers All-Inclusive Luxury
New 24-month leases deliver convenience, peace of mind and entertainment
Cincinnati, 03-19-12 – Borcherding Buick GMC in Cincinnati, OH
has announced a new initiative that supports the brand’s continued mission to redefine itself as
a modern luxury automaker and leader in customer satisfaction. Experience Buick offers the
security and convenience of a 24-month lease for Cincinnati, OH area drivers
that includes routine maintenance, an OnStar Directions and Connections plan and SiriusXM
radio, all bundled into one simple monthly payment.
Buick sales have increased two years in a row with four all-new or significantly revised products
introduced during the same period. At the same time, Borcherding Buick GMC is in the process of makeovers. Experience Buick is available on all models
– the Enclave luxury crossover SUV and the LaCrosse, Regal and Verano luxury sedans.
“Cincinnati, OH area drivers continue to discover the strong Buick lineup,” said
Kim Borcherding, President for Borcherding Buick GMC. “The
Experience Buick program will provide customers an all-inclusive worry-free driving experience
that includes the security and convenience of routine maintenance.”
Also included in every Experience Buick lease is a bumper-to-bumper warranty for the duration
of the lease and beyond – four years or 50,000 miles (whichever comes first.) Regularly
scheduled maintenance includes services like oil changes and tire rotations.
Experience Buick should help build lasting relationships between Cincinnati, OH
customers and Borcherding Buick GMC, according to DMEautomotive, a marketing
solutions and research provider in Daytona Beach, Fla.
“Programs like this are a strong strategy for raising customer retention rates,” said Doug Van
Sach, DMEautomotive vice president of Strategy & Analytics and author of “The Changing
Service Loyalty Landscape” white paper. “By removing cost from the decision about where to
service a vehicle, Buick is creating the opportunity for dealers to establish a service relationship
with their customers based on expertise and workmanship rather than on discounts and
promotions.”
“Because the leases are all-inclusive, younger buyers, who are more price sensitive, will be
inclined to return to a dealership for their service needs,” Van Sach said.
The Experience Buick lease is offered through Ally Financial.
About Borcherding Buick GMC
Borcherding is a family owned business that began over 40 years ago. They are located in the Kings Auto Mall in Mason, Ohio. Their internet website has allowed them to expand their customer service area to all 50 states. The recent addition of the Business Choice Commercial franchise has expanded their customer base to include business to business. Other product offerings include Express Service, Collision Center servicing All Makes and All Models. Learn more about Borcherding Buick GMC at www.borcherding.com, on Twitter@borcherdingbgmc or at Facebook.com/Borcherdingbuickgmc
About Buick
Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors with thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models, including the Enclave crossover, LaCrosse sedan, Regal sport sedan, Buick Verano sedan and the all-new 2013 Encore crossover. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick or at www.facebook.com/buick.
