The Buick Verano Debuts on Reality TV did you see Celebrity Apprentice?

Did you tune in to NBC this Sunday night (9 PM EDT) for Verano’s reality TV debut?  The Buick Verano had a starring role in this week’s Celebrity Apprentice episode -- the 4^thof the show’s new season.  In a battle of the sexes, the women’s and men’s teams are tasked with creating a Verano launch event in front of a live audience. 
The Verano integration features a number of Celebrity Apprentice “firsts”:
·         1^st time contestants interact with a car and actually drive during the show (thru a challenge course)
·        1^sttime they’ve utilized a Twitter feed into the show’s production
·        1^sttime Celebrity Apprentice has allowed a company to shoot a PR video during the show’s taping
 1^stuse of a synchronized app that allows viewer interaction with the show
Developed in conjunction with Buick, the Celebrity Apprentice app uses sound activation technology to interact as the show’s action unfolds – including suggesting who should be fired – which will generate a personal response from Donald Trump.  Other app features will allow users access Verano photos, videos, product specs and exclusive Celebrity Apprentice content.  Additionally, app users get a free download of the Neon Trees song “Everybody Talks”, which is featured in the new Verano “Tour Bus” TV spot.
But the biggest highlight of downloading the Celebrity Apprentice app is the chance to win a Verano and trip to New York for the taping of the Celebrity Apprentice season finale.
Buick will also run 3 Verano launch spots during the show.