For those who haven't seen some of these videos, you must see! The Human Highlight Reels share inspiring stories of former student athletes. Read on below:
DETROIT – Winners in college sports are well documented, but the victories earned by campus champions away from the game are often more impactful, yet rarely get the same attention. That’s why, as part of a new corporate partnership, Buick, NCAA, Turner Sports and CBS Sports will shine a spotlight on the accomplishments of former student-athletes making a difference in their communities.
Buick and NCAA will tell inspiring true stories of human achievement through the Buick Human Highlight Reel. For the featured former student-athletes, victory occurs away from the game when they apply the lessons of sport to community involvement, reaching out to help and connect in exhilarating ways.
The Buick Human Highlight Reel will launch at the beginning of the NCAA Division I Men’s Basketball Championship. A collection and archive of complete stories will appear online at www.ncaa.com/buick. Additionally, Buick will be the exclusive title sponsor of a 30-minute television show featuring select Human Highlight Reel stories that will air prior to the 2011 NCAA Men’s Final Four® semifinal games on April 2. Selected video profiles also will air during preliminary-round tournament coverage on truTV.
The filmmaking project complements the recently announced Buick Achievers Scholarship Program, which will provide up to $4.5 million-a-year in scholarship funds to 1,100 college-bound students nationwide who excel both in the classroom and in the community. The scholarships are renewable for up to five years.
“While the scholarship program will help foster the next generation of leaders, the Buick Human Highlight Reel will celebrate former college student-athletes who are leading winning efforts in their communities,” said Tony DiSalle, U.S. vice president of Buick marketing. “By sharing their stories Buick and our partners hope to inspire others to go above and beyond to help others achieve their fullest potential in life.”
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