Buick Sales Rocket 90 Percent in February

Buick has really revamped their brand. They are definitely appealing to a younger demographic that typically would consider imports. But, now with the sleek new styles and modern interior why wouldn't you consider one!
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DETROIT – Buick, the fastest growing major automotive brand in the United States in 2010, delivered its 17th straight month of retail sales gains with a 90 percent increase over last February. The brand’s total February sales also improved 73 percent year-over-year, thanks in part to the increased availability of the new fuel-efficient Regal CXL Turbo.


“Buick is gaining great traction in the midsize sedan, full-size car and crossover segments, thanks in part to very positive word of mouth,” said Brian Sweeney, U.S. vice president of Buick & GMC Sales and Service. “We fully expect the arrival of the fuel-efficient LaCrosse with eAssist and all-new Verano luxury compact to attract even more new customers to the brand.”

Approximately 38 percent of Buick buyers come from non-GM brands, including nearly 18 percent come from imports, calendar year-to-date.
Regal, which has the highest conquest rate of any Buick calendar year to date at 46 percent, enjoyed its strongest sales month since its launch last spring. Regal’s retail sales in February were 55 percent higher than in January. Regal’s total sales were up 59 percent compared to the same period – 21 percent higher than its previous highest month (December).

Regal’s recent sales gains are fueled in part by the increased availability of the all-new Regal CXL Turbo, which accounted for approximately 25 percent of Regal’s sales in February. On the open road, Regal Turbo’s 2.0-liter direct-injection four-cylinder engine delivers 220 hp and 258 lb-ft of torque, better than Acura TSX. Regal Turbo, which is now available with manual six-speed transmission, also delivers better fuel economy, with an EPA-rated 32 mpg highway.

“Regal sales are expected to grow even more with the arrival of the new Regal with eAssist and high performance Regal GS later this year,” Sweeney said.

After enjoying its strongest sales in history in 2010, Enclave is on its way to having another strong year, with retail sales up 45 percent in February compared to the same period in 2010. Total sales for the luxury crossover were up by 38 percent for the month.

LaCrosse, which Car & Driver magazine recently honored with a 2011 Editor’s Choice Award, also had a strong February, with a 28 percent increase in retail sales and a 7 percent increase in total sales.