Buick Looking to Get Younger, Adds New Models with Pizzazz

Buick Looking to Get Younger, Adds New Models with Pizzazz

September 1st, 2011

Buick is working hard to shed its image of the “old guy car.” No longer a brand that whisks grandparents to bingo and doctors’ appointments, it now offers luxurious, high-end and even sporty sedans and crossovers aimed at the pre-Medicare generation.
Buick will build on its rebranding over the next few years, redesigning many models and introducing new ones. In all, Buick will retool or introduce six different models starting in 2013, and expect the brand to take on a completely new look by the 2016 model year. With all of these changes Buick will go through, parent company GM hopes to continue attracting a younger demographic, but without alienating Buick’s “traditional” buyer.
2011 Buick Verano: The first compact Buick in more than 20 years, the Verano goes on sale this fall. The Acura TSX-fighter will come standard with GM’s IntelliLink infotainment system, and is based on the same mechanical underpinnings as the Chevy Cruze.

• 177-hp Ecotec 2.4-liter engine
• 17-inch multi-spoke alloy wheels come standard. Optional 18-inch wheels available.
• Estimated fuel economy: 22 mpg city/31 mpg highway

2013 Buick Encore: Seen as a “baby Enclave,” the Encore five-seat compact crossover is expected to join Buick’s line-up for the 2013 model year. While details are still slim, especially for a vehicle that’s only a year away, here’s what we know:

• Will be built on Chevy’s Gamma platform, the same one that the new Sonic will be perched on. Translation: It will be small.
• Expected to compete against Acura’s RDX and the Infiniti EX

2012 Buick Regal: Expected to be launched in the fall, the Regal will have a turbocharged 2.0-liter engine churning out 270 hp, or the option of eAssist. GM is also weighing its options to put a Regal wagon on the road in China and it hasn’t gotten the go-ahead here in the U.S either.

• Turbocharged 2.0-liter four-cylinder mated to a six-speed transmission
• Optional eAssist mild hybrid system available

2012 Buick LaCrosse: Buick’s eAssist, a mild hybrid system, debuts on the 2012 LaCrosse, improving fuel economy by up to 25 percent. We expect eAssist to make its way across all Buick models in the coming years. The LaCrosse will be redesigned and is expected to be made available to the public for the 2013 model year.

• A new grille, hood, and rear tailgate will be added for 2013
• 2.4-liter engine will be combined with a small electric motor

2012 Buick Enclave: This three-row crossover first appeared in Buick’s line-up in 2008. Expect a facelift in 2013 and a new generation surfacing around 2015.
2013 Buick Astra: This small compact is expected to be added to Buick’s line-up for the 2013 model year. Buick is weighing its options on bringing a three-door rebadged version of the Opel Astra to the U.S., thus far there’s no definite launch date. Originally planned to be inserted to Saturn’s line-up, the Astra would share a front-drive platform with the Verano.

Source: [Automotive]

2011 Buick Regal CXL Turbo Is a Winner

EXECUTIVE EDITOR-AUTOWEEK.COM BOB GRITZINGER: Forget everything you ever thought you knew about Buicks, about Regals and about soft American near-luxury sedans. This 2011 Buick Regal CXL Turbo does not fit the mold.
Instead, this Regal Turbo is a sporty car to drive, with a turbo-boosted, peppy four-cylinder under the hood, suspension settings and a well-appointed interior.

Buick has run a few superchargers in the past decade, but the last time the division offered a turbo engine was in the 1987 Regal and Regal Grand National, back when performance and Buick went together like Indy and 500. The last manual, Buick reminds us, was in the utterly forgettable 1990 Skylark, and never has Buick offered a turbo-engine-and-manual-trans combination.

Here's what: General Motors has been cloning Buicks from Opels for a few years now, with the LaCrosse and the Regal as the primary beneficiaries. Now GM is daring to take it one step further, to push Buick outside the comfort zone and into a new world where Buick stands for something more than rolling lounge chair. With the Turbo manual, the company nails it.
The car is nothing short of astounding to drive and the steering wheel, pedals and shifter fall right where you want them.
Punching up sport mode gets you a noticeably dialed-up suspension and steering response, where actual road feel is transmitted into the cabin and up through the steering wheel. Stability controls and throttle response also are modified. The effect is evident, with road imperfections telegraphed into the cabin, along with how the suspension is responding under hard cornering and aggressive driving.
This car is a capable competitor to the Acura TSX, but is more handsome.
MOTORSPORTS EDITOR MAC MORRISON: The new Regal is as stylish and exciting as I would have ever dreamed.
This turbo Regal indeed struck me as a skilled, efficient and nice-looking cruiser more than a serious sports sedan.
Power delivery is smooth the car stops well, I was comfortable behind the wheel and I was able to find a good driving position easily.
Overall, Buick has a winner here, and I suspect most potential buyers will enjoy a test drive in it more than enough to sell them on taking it home, especially if they fall for the nice design.
2011 Buick Regal CXL Turbo

• Drivetrain: 2.0-liter turbocharged I4; FWD, six-speed manual
• Output: 220 hp @ 5,300 rpm, 258 lb-ft @ 2,000 rpm
• Curb Weight: 3,768 lb
• Fuel Economy (EPA/AW): 26/20.9 mpg
• Options: T07 optional equipment including rear-seat-mounted airbags, power sunroof, interactive drive control system with sport and tour modes, 19-inch alloy wheels, HID headlamps, premium nine-speaker sound system and audio system with navigation and single CD/DVD player  

Sincerely,
The Borcherding TeamSource: [Auto Week]

Googling “Borcherding”: A Great Way to Share Your Opinion

Borcherding Buick GMC Announces its Place Page on Google   
At Borcherding Buick GMC, your opinion counts… literally. We are consistently rated among the highest in the country in Customer Satisfaction and our current rating is 96%. We take pride in our high ratings. We're not happy until you're happy. If you had a great experience, we'd like to know about it. If we made a mistake and you weren't satisfied, we'd like to know about that too. Every bit of feedback we receive is taken to heart… whether it's in person at the dealership, over the phone through conversation, or online at our Google Place Page. Our Google Place Page is an easy way to score your Borcherding experience as well as voice your opinion in written form. If you've had a recent interaction with us, please rate it by Googling "Borcherding Buick GMC" and clicking "Place Page" under our link. It only takes a moment and we will use your review in our ongoing effort to provide you with the best possible customer experience. If you have any questions, call (513) 677-9200 or visit Borcherding Buick GMC today! At Borcherding… It's Your Thing!

Sincerely,
The Borcherding Team

The Buick Enclave is a Head Turner

The 2011 Buick Enclave's smooth ride, upscale interior, and stylish looks make this an easy choice for both Tiger and our greater Cincinnati Buick customers, who are looking for a luxury SUV.

This year Buick introduced standard 19 inch wheels and even optional 20 inch chrome wheels for the Buick Enclave CXL2 model, taking "stylish" to a new level.  With plenty of room for 8 people, the Enclave's seating is very comfortable, and heated front seats are standard on the Enclave CXL models.  There is even a seat cooling function on the 2011 Buick Enclave CXL2 model, which is great for those sticky Cincinnati summer days.  

Navigation (with a backup camera) is an option that we strongly consider, as well as the optional audio system with rear seat entertainment (especially if you have kids).  OnStar, tilt and telescopic steering, and tri-zone automatic climate control are standard in this luxury SUV, and you will ride in comfort.

The deciding factor for most is how well the Buick Enclave drives - it is incredibly smooth, quiet, and fun to drive, and we s trongly encourage you to test drive a new Buick Enclave forsale at our Borcherding Buick GMC store located in the Kings Auto Mall, serving South Lebanon, Mason, Hamilton, and the greater Cincinnati area. 

Sell My Car!

Does that phrase sound familiar to you, "Need to Sell My Car," or maybe someone you know? Sometimes you just need to sell your car and not necessarily need to buy or trade for a new or used vehicle. Borcherding Buick GMC understands that! Did you know that Borcherding buys used cars, trucks, and suvs? That's right we will buy your car! Think about it, it's the perfect situation. You're looking to sell your car, and we're looking to put more cars and trucks on our dealership lot.
Remember we require no commitment to purchase from us. In fact if you just want to get an idea of your car is worth visit our "we buy cars" page and we will give you a free appraisal. Or if you're local in Cincinnati you can always stop by on your way home from work our appraisers will be more than happy to take walk-ins. And of course while you're in take a test drive in one of our Regal Turbos, and give us your thoughts.
Good luck!

The Borcherding Team

Tire Sale In Cincinnati!

ummertime is here and we're hitting the pavement hard this year. So if you're like me and you know you're tires are more bald than they really need to be, then Borcheding's Tire Sale is something you do not want to miss. We have a 30 day price match on tires such as, BFGoodrich, Bridgestone, Continental, dunlop, Firestone, General, Goodyear, Hankook, Michellin, Pirell, and Uniroyal. If you find a better deal on tires within 30 days you can be refunded the difference! Find out more about this special Here.
Another huge reason to buy tires right now, is because of huge Goodyear Tire rebates, Hankook Tire rebates, and many more!
Schedule Service Now
Or Call or advisors standing by: 888-268-3174

Best,

The Borcherding Team

You want to see your New Vehicle Being Built? This Customer Did!

Shopping for a new car, I can't think of more exciting purchase besides a new house or a big renovation project. Of course not because this is a big purchase in everyone's life. When we see our customers excited in this process it's just as exciting for us too, because it almost feels like we're getting something new as well!

One of our customers went above and beyond the experience of buying a new vehicle, he actually took a trip to the GM plant to get a glimpse of it being built!

David had the opportunity to take a tour with one of the Executives in the plant, Mr. John LaRosa of the Lansing Delta Township Assembly Plant. He was so delighted to chat with David, mentioning that we love doing these tours and dealerships have the ability to set these up for their customers.

 

Needless to say he had a wonderful

experience. Borcherding Buick

GMC loves

the pictures, and appreciates earning a valuable customer.

If you have any exciting stories to share, please don't hesitate to contact us!

Sincerely,

The Borcherding Team