There is still an ugliness in the air about car dealership service departments, and really just any car servicing business and how they relate to women. Unfortunately women have been conditioned to believe that a mechanic is going to lie to her and on top of it the waiting areas of these places don't always portray the most "woman" friendly environment.
Kim Borcherding of Borcherding Buick GMC has always strived to make her dealership the most woman friendly environment not only in service but every department including sales, parts, collision, and commercial business. With this month being Heart disease awareness and in their partnership with Go Red For Women they were more than excited to do something extra special for the ladies this month.
With the help from Tanesha White, E-Commerce Director for the store we were able to come up with Women's Wednesday. The event entices women to get service on their vehicles on Wednesday where they will be treated with a soothing chair massage or foot relaxation done by Massage Therapist, Nancy Morrison of Lighthouse Massage. "I wanted women to have an experience they've never had before in a car dealership, and hopefully spread the word about their time here" says Kim Borcherding. "The response and feedback we received exceeded our expectations" says Tanesha.
This is only their first Women's Wednesday, which is going on for the entire month of February. But, 
don't think they will discriminate on men, because they also took advantage of the free massage when some of the women were finished! The fact that this month has 5 Wednesday’s is purely coincidental, but it should buy Borcherding the time it needs to gain more momentum and possibly revisit this themed event again in the near future.
don't think they will discriminate on men, because they also took advantage of the free massage when some of the women were finished! The fact that this month has 5 Wednesday’s is purely coincidental, but it should buy Borcherding the time it needs to gain more momentum and possibly revisit this themed event again in the near future. 
