Official 2013 Buick Encore Reveal at Borcherding Buick GMC Cincinnati



Some of our most memorable experiences
are those we didn't plan. This is an "enjoy
 
life as it comes" way of living. Being able to
make the most of every moment. This is one
of life's great luxuries. Your kind of luxury.
A spur-of-the-moment detour takes on new possibilities when technology is your travel companion. An available navigation system1 leads you in the right direction, and your favorite tunes provide the soundtrack thanks to Buick IntelliLink2 interactive radio and the available Bose® Premium Sound System.
 
You're out and about, wouldn't it be cool to easily adapt to whatever comes your way? Like being able to pick up that vintage piece of furniture you just happened upon? Or having plenty of seating so you and your friends can travel in style? The answer is a resounding yes.
It's amazing where you can go when all wheels participate. All-wheel drive is available so you can throw caution to the wind, rain or snow and go anywhere you want. And exceptionally nimble handling helps you maneuver around obstacles
and turn tight spaces into your next parking spot.
Where will your next whim take you?
Soon, just about anywhere.
You'll quickly discover the all-new 2013 Buick Encore is the luxury traveling companion you've always wanted-but it never existed, until now. This is a new kind of luxury designed to be as active, spontaneous and agile as you are. Personalized technology
like Buick IntelliLink voice-activated radio gives you access to audio apps from Pandora® internet radio, StitcherTM SmartRadio and lots more. Fold-flat seats and 48.4 cubic feet
of flexible cargo space1 adapt to your every whim. While versatile all-wheel drive 
and nimble handling make it easy to go everywhere. Even with all of that, there's still plenty of room for 10 standard air bags,2 plus available front and rear park assist
and a rearview camera to maneuver in and around tight spots.
1

2012 Hagerty Hot List: 10 Future Collector Cars Under $100,000

Hagerty, the world leader in classic car insurance and host to the largest database of classic cars, today announced its annual "Hagerty Hot List" of new vehicles that stand above their mass-produced peers. The announcement comes on the heels of the annual Scottsdale collector car auction week, a Mecca for classic car enthusiasts and the place where collector car values are established for the year ahead. With so many world-record breaking sales and increasing values, consumers may be wondering what cars have the best future collectability.


"After more than twenty years of witnessing car-collecting trends, we have the unique ability to look at new cars through the eyes of a collector," said McKeel Hagerty, CEO of Hagerty Insurance. "This year's Hot List includes cars that are sure to develop a cult-like following because their characteristics resonate with driving enthusiasts."


Each year Hagerty asks its team of valuations experts to select which mass-produced vehicles with a MSRP of less than $100,000 will one day become collectible. The 2012 Hagerty Hot List (along with base price) is:


1. Buick Regal GS ($32,535) – It has been quite a long time since we could say "that isn't your Grandpa's Buick." Surprisingly, at a time when allegedly more sporting makes don't offer real three-pedal manual transmissions, Buick is doing it with the Regal GS.


2. Ford Mustang Boss 302 Laguna Seca Edition ($48,100) – Ford is calling this a "race car with a license plate," and it pays homage to the original and very collectible Boss 302. It is a beast on the race track, yet tame enough to drive on the street – and all for less than $50,000.


3. Jeep Grand Cherokee SRT8 ($61,785) – Let's face it, Americans love SUVs. The problem is most SUVs don't handle as impressively as they look. The SRT8 version of the Grand Cherokee takes the rugged, go-anywhere look of an SUV and combines it with performance characteristics that would earn respect on a race track.


4. Fiat 500 Abarth ($22,000) – With a 160 horsepower, 1.4-liter turbocharged engine, Abarth-tuned suspension, brakes and dual exhaust, the latest in-house-tuned Fiat recalls the "small but wicked" models from the past. Fiat's performance division also includes complimentary admission to the Abarth Driving Experience with each purchase. The cognoscenti line has formed.


5. Volkswagen Golf R ($36,000) – The Golf's ancestor, the MK I GTI from the early 1980s, is now a legitimate collectible, and the rare 2004 Golf R32 is headed in that direction. The new, all-wheel drive Golf R is geared towards someone who enjoys driving and evokes the same "pocket-rocket" characteristics of its forbearers.


6. Porsche 911 ($82,100) – The Porsche legacy is built around the 911. Every generation runs the course from being fun used cars for good buys to eventually swelling in value. If you are most concerned about a car holding its value over the long term, then this is the car on this list to buy now and lovingly keep.


7. Chevrolet Camaro ZL1 ($54,095) – Since 2005, the current generation of Shelby Mustangs has owned the king-of-the-hill position in the pony car segment. The new ZL1 Camaro with 580 horsepower brings Chevy back into the hunt and demonstrates that old-school muscle is alive and well.


8. Nissan GT-R Black Edition ($95,100) – Until this year, this is the car that young people in the U.S. have only been able to experience on video games. It manages to squeeze 530 horsepower out of a six-cylinder engine. While the invoice price is out of reach for most in the younger generation, we predict they will remember these cars years down the road after their student loans are paid off.


9. Dodge Charger SRT8 ($46,795) – What won us over is the giant touch screen in the center of the dash. And not for the reasons you are thinking. It has "performance pages" that feed input to the driver about performance statistics such as available horsepower and torque.


10. Audi TT RS ($56,850) – For people who won't buy a Porsche because they haven't won Le Mans in quite a while, the Audi TT RS is the answer. This is a car with global appeal, which means it will have global demand several decades down the road.




Source: Hagerty

President’s Day 2012 Survival Guide

You might think the third weekend in February is a day set aside to honor a president or two, or maybe all of them, but the real purpose of the holiday has changed over the years. Some states set aside the day to honor George Washington. Elsewhere, Abraham Lincoln is a major player on President’s Day. Other states may also include Thomas Jefferson and Civil Rights Activist Daisy Gatson Bates in their celebrations.
Even school districts can’t agree whether President’s Day is important enough to give the kids a day off or make it just another school day. But there’s one industry that always celebrates President’s Day: retail. Learn how to make the best of this President’s Day and save some money on things you need.
First Sales of the Year
Whatever or whoever you decide to celebrate on President’s Day, one thing you can count on is money-saving opportunities everywhere you look. And that’s because it’s the first big sale date for retailers of all stripes.
There are a couple of products that retailers traditionally discount on President’s Day. Look for particularly good deals on:
  • Cars. Television, newspapers, and the world wide web are flooded with ads for President’s Day. Dealers are ready to jumpstart the spring season!
  • Home and everyday items. Everything from underwear to socks, towels to linens are priced to sell on President’s Day. The best deals sell out quickly, so get an early start to the day, and shop online to take advantage of Dillard’s coupons and other web discounts. Stick to what’s on sale and avoid impulse buys on regular-priced items.
  • Major appliances. Look at major retailers like Sears and Best Buy for some of the best deals of the day. Major appliance dealers see little traffic at this time of year, so President’s Day savings can be substantial. Look for deals on ENERGY STAR appliances to extend your savings by buying the most efficient appliances. And check with your city to see if they have a buy back program for old appliances. In some places, they’ll send someone to your home to pick up that old fridge and pay you a nominal amount.
  • Winter clothes. In some parts of the country, this time of the year is practically spring… but not everywhere. Clothing stores are moving out winter inventory right now and, while the pickings may be slimmer than in the fall, there are still lots of good deals to be had when you use Macy’s coupons and other department store discounts. You might even do a little Christmas shopping, if you can keep a secret that long.
  • Home furnishings. There’s no better time to shop for furniture, draperies, bedding, carpet, and anything else to improve the looks of your home. Don’t be fooled though: Despite your mailbox full of sales flyers from furniture retailers, you’ll find all the best deals online. And, with a free shipping coupon code, you’ll save gas and time shopping the web. Check Offers.com for upcoming President’s Day sales or, better yet, set up an email alert and we’ll email you when your favorite home furnishing stores announce their sales.
  • Lawn equipment. As spring approaches, and the new lawn equipment starts arriving at home improvement and lawn retailers– which means the older stock and the remainder equipment have got to go. Now’s a good time to check around and purchase the mower that was a little pricey last spring, as well as winter gear like snow blowers and shovels.
  • Exercise equipment. Many stores that stocked up on exercise equipment to keep up with all those New Year’s resolutions will be looking to find homes for what they have left. Find great deals on exercise equipment now – there’s still time to get in shape for spring, especially with swimsuit season just around the corner.
  • Vacation deals. If you’re lucky enough to get a three-day weekend, look for excellent deals at ski resorts and other fun destinations. Everyone at a winter holiday destination knows that spring is coming, and they want to encourage as many people as possible to enjoy one last fling before the snow melts. Check out the deals available every day. Get adventurous and check out local attractions that you’ve never visited at prices you may never see again this year. This is also be a good time to start thinking about booking a vacation to that island paradise later in the season. You may ask yourself, “Who would be booking a vacation so far off?” But that’s exactly the point: Not many people have the foresight. Check Expedia and Travelocity to find deals on travel for later in the year.
One Weekend Only
It may be one of the more confusing holidays of the year, but there’s no confusion when it comes to finding discounts on stuff you want (and need). President’s Day is packed with sales and the opportunities for savings are endless. Wish the past and present presidents well, and start surfing for deals.
Source: [Offers.com]
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Buick Builds A Smartphone Game For Hypermilers

 
Buick has released a new suite of smartphone games that encourage fuel saving habits. Hypermilers, rejoice!
The Buick Fuel Efficiency Games app might not have the flashiest name out there, but it's a free app for Android or Apple that contains three separate games that teach about stop/start technology, regenerative braking and aerodynamic optimization. The games are promotional tie-ins with the automaker's new mild-hybrid Regal and Lacrosse eAssist, and they make maximizing miles per gallon surprisingly fun.
The first two games require players to navigate through a course on a single tank of fuel. Regeneration Road shows off the eAssist system's regenerative braking technology, forcing players to slow down for pedestrians while driving through a city. If that's a little too much like driving to work, there's also Roll and Boost - a "beautiful weekend drive through a flowing countryside" that's only less relaxing due to the lack of nearby gas stations. Cover the most distance before running out of fuel, and you'll win.
Finally, there's Wind Tunnel Tester, which lets players reshape a Regal or Lacrosse in order to optimize fuel efficiency. The moral of that game? Spoilers and roof racks will sap your mileage. We'd be lying if we said we didn't play a similar game on our Apple IIe back in our younger days. Unfortunately, with limited graphics and only four arrow keys instead of a full touchscreen, most of the cars we built back then ended up looking like Triumph TR-7s.
Currently, Buick's game only gets twelve ratings in Apple's App Store, but most of them are pretty positive. If the games prove popular, don't be surprised if other automakers release promotional software with names like "Angry Merging" and "Parallel Parking Hero."
Images: Buick
Source Wired.com

Buick Plans To Introduce Small SUV The Buick Encore!


Buick is continuing its challenge of creating its own vehicle segment — “approachable luxury” — by introducing another industry pioneer: the 2013 Buick Encore crossover.
The Encore will launch early next year as one of the first entries in an emerging class of compact luxury crossover SUVs. So far, it has no real competitors, although Audi and BMW are also expected to add little SUVs to their lineups in 2013.
“It’s fun to be out in front of something, rather than a follower,” said Craig Bierley, who oversees Buick’s advertising.
The Encore is the fifth new entry from Buick in five years, as the brand seeks to remake itself for younger, luxury-minded buyers. Its new product has helped give the brand two straight years of U.S. market-share gains. Buick’s new marketing positions it as “your kind of luxury” — beautiful, but not flashy like a Cadillac.
Buick had leaned on big, soft sedans, struggling with its identity for decades. The brand now stands for beauty, quiet and refinement, said Mark Reuss, General Motors’ North American chief, in an interview last week.
Reuss, 48, who joined GM at its Buick City operations in Flint, said the past couple of years marked the first time in which he was able to articulate what a Buick was.
The Encore picks up Buick’s signature “beauty” cues. Its headlights and waterfall grille look like those of its older sibling, Buick’s strong-selling full-size Enclave crossover.
Hockey stick-shaped character lines along the sides mirror the look of newer Buick Regal and Verano sedans, while upswept rear quarter panels give the five-passenger Encore a sporty look.
At 168.5 inches long, the Encore is 6 inches shorter than the Volkswagen Tiguan. Buick says its 36.7-foot turning radius is tighter than the smaller Mini Countryman.
Its petite size means the crossover is aimed at singles and married couples without children, along with the growing number of baby boomers now empty nesters and ready to give up minivans.
The Encore has a 140-horsepower 1.4-liter turbocharged engine and six-speed automatic transmission. It’ll come with front- or all-wheel drive. The front drive should get better than 30 m.p.g. on the highway.
Source: [Detroit Free Press]
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Keep Your Car Running in Top-Notch Condition

Keep Your Car Running in Top-Notch Condition


We’ve compiled our best expert advice, surprising tricks, and car care tips to prolong the life of your automobile!
1. Be patient during the break-in period
You’ve bought your dream car and now you want to make it last at long as possible in top condition. Here are some things to remember as you pull it out of the dealer’s lot:

  • During the break-in period, typically the first 1,000 miles (1,600 km), keep your speed under 55 mph (88 kpm) or to the speed recommended by your car’s manufacturer.
  • Avoid heavy loads on the drive train, such as towing trailers, and loading the roof rack or trunk with heavy construction materials.
  • Do not allow your new car to idle for long periods — this is good advice for the life of your car, but especially during break in. The oil pressure generated by doing so may not be sending oil to every part of your engine.
  • Use only light to medium acceleration, keeping the engine rpms below 3,000 for the first few hours of driving.
2. Drive with care everyday
Being car considerate shouldn’t stop after the break-in. Drive with care every day and your car will reward you with longer intervals without repair.
  • Do not race your car’s engine during start-up.This is a quick way to add years of wear to your engine, especially if it’s cold outside.
  • Accelerate slowly when you begin your drive.The most wear to the engine and drive train occurs in the first ten to twenty minutes of operation.
  • Warming the engine by letting it idle in the driveway is not a smart idea.The engine doesn’t operate at its peak temperature, resulting in incomplete fuel combustion, soot deposits on cylinder walls, oil contamination, and ultimately damaged components.
  • Put less strain on your engine and automatic transmission by shifting to neutral at red lights. Otherwise, the engine is still working to push the car even while it’s stopped.
  • Avoid driving at high speeds and accelerating quickly, especially when it’s very hot or very cold outside. Such driving behavior will result in more frequent repairs.
  • Extend the life of your tires with careful driving. Observe posted speed limits. Avoid fast starts, stops, and turns. Avoid potholes and objects on the road. Don’t run over curbs or hit the tire against the curb when parking. And, of course, don’t burn rubber.
  • When turning your steering wheel, don’t hold it in an extreme right or left position for more than a few seconds. Doing so can damage the power-steering pump.
  • Consolidate your short driving trips. Most of the wear and tear — as well as the pollution your car generates — takes place in the first few minutes of driving. Doing several errands at once, during low traffic hours if possible, will keep your engine happier longer.
3. Buy gas at reputable service stations
Ask whether the gas you buy is filtered at the pump and if the station has a policy about changing the pump filters regularly. If you get a song and dance, find another gas station. Some stations don’t have pump filters, making you more vulnerable to dirty gasoline. Other stations may not mix alcohol and fuel properly — or worse, water down their product. Find a station you trust and stick to it.
4. Don’t fill up if you see the tanker
If you happen to see a gasoline tanker filling the tanks at your local gas station, come back another day or go to a different station. As the station’s underground tanks are being filled, the turbulence can stir up sediment. Sediment in your gas can clog fuel filters and fuel injectors, causing poor performance and possibly necessitating repairs.
5. Go easy when you’re stuck
When stuck in mud or snow, don’t make the problem worse by damaging an expensive component. Gently rocking in an attempt to free the car is fine. But if it looks as though you’re really stuck, don’t keep at it. Throwing your car from forward to reverse repeatedly, as well as spinning tires at high speeds, can generate lots of heat and spell trouble for transmissions, clutches, and differentials. It may be cheaper in the long run to call the tow truck rather than risk big repair bills down the road. It’s a good idea to carry a traction aid in the trunk, such as sand, gravel, or cat litter.
6. Lighten up your key chain
Does your car key share a chain with a dozen or more other keys? That’s a pretty heavy load hanging off the car key when it’s in the ignition. The weight, combined with bouncing while you drive, can wear out the tumblers inside the ignition and eventually lead to ignition switch failure. To add years of service to your ignition switch, purchase a lightweight key chain that allows you to separate your ignition key from the others. Drive with only the ignition key in your ignition. If your ignition key “sticks” when you try to turn on the car, it’s a warning that your ignition switch is about to fail. Replace it before you get stranded.
7. Choose a good car insurer
Sometimes, no matter how careful you are, disaster inevitably strikes — typically in the form of an accident. Make sure that your car will be repaired to the best possible standard by finding an insurer that will pay for parts from the original manufacturer and guarantee the repairs it authorizes.
8. Keep an auto log
Keep a pad and pencil in the glove compartment and use them to record your gas fill-ups and mileage. If you notice that your gas mileage worsens, mention it to your service man. It may be an early warning sign that something is wrong with your car.
9. Preserve your car during long-term storage
  • If you are not going to use your car for more than a month, store it properly to prevent unnecessary damage and repairs upon your return.
  • Fill the gas tank to help prevent condensation from accumulating in the gas tank. Add a fuel stabilizer and drive the car around a bit to distribute the additive to engine parts.
  • Wash and wax the car thoroughly to protect the finish.
  • Place a vapor barrier on your garage floor. A 4-mil polyethylene drop cloth will do.
  • Disengage the parking brake to help avoid brake corrosion.
  • Put the car on jack stands to take the weight of the vehicle off the wheels and tires.
  • Disconnect and remove the battery to keep it from draining. Place the battery on a trickletype charger. Or periodically drain the battery, using a small light bulb, and then recharge it with a low-volt charger.
  • Plug the tailpipe with a rag to prevent moist air from infiltrating into it.

Source: [Reader’s Digest]

GMC Preparing To Celebrate Its Centennial




A lot of people scratched their heads over GM's decision to keep the GMC division alive as it snuffed other brands over the last decade: Oldsmobile, Hummer, Saturn, Pontiac and now, it seems, Saab. But GMC consistently hauls in the money and it also gives dealers with other franchises (GM and non-GM) a chance to tap into the lucrative light-truck market.
I remember as a kid the Chrysler dealer in my town couldn't get Dodge trucks to sell and was losing out to the Ford dealer down the road. So he snapped up a GMC franchise when it became available and never looked back.
According to GM, GMC is the second largest of the four GM brands in U.S. sales, and heads up engineering for GM pickup trucks, SUVs, and crossover vehicles. To celebrate GMC's centennial in 2012, the General gathered up some little-known historic facts about its truck builder along with some historical tidbits and cool old photographs.
·         In 1912, Rapid Motor Vehicle Company was merged with two others - Reliance and Randolph - to become GMC.
·         On August 1, 1909, a Rapid F-406-B - a GMC predecessor - was the first truck to reach the 14,110-foot summit of Pikes Peak.
·         If GMC was a standalone manufacturer, it would be the 10th-largest automaker in the United States in terms of total vehicle sales. (From January to November of 2011).
·         GMC built some of the world's earliest electric vehicles from 1912-1917. These trucks had single-digit model names, each denoting load capacity, from one-half-ton to 12 tons.
·         GMC was tasked with engineering and production of the eight 1936 Parade of Progress vans and the dozen 1941 Futurliners, which toured the country carrying mobile road shows. Above, the 33-foot-long, 11-foot-high, 33,000-pound streamliners are pictured traveling through San Bernardino, California.
·         During World War II, GMC manufactured approximately 584,000 military vehicles of more than a dozen different types, including the CCKW-353 "Deuce-and-a-Half" and the amphibious "Duck." The Deuce and a Half, shown above being assembled in Pontiac, Michigan, was the most prevalent GMC military vehicle, with over 560,000 examples built over the course of the war.
·         From 1973 to 1978, GMC produced motorhomes in 23- and 26-foot lengths. They appeared in Bill Murray's 1981 movie Stripes and the 1996 blockbuster Twister. A 1973 model is shown here with the optional roof-mounted air conditioner.
Source: [Hemmings Blog]



Borcherding Buick GMC's First Women's Wednesday a Hit!

There is still an ugliness in the air about car dealership service departments, and really just any car servicing business and how they relate to women. Unfortunately women have been conditioned to believe that a mechanic is going to lie to her and on top of it the waiting areas of these places don't always portray the most "woman" friendly environment. 

Kim Borcherding of Borcherding Buick GMC has always strived to make her dealership the most woman friendly environment not only in service but every department including sales, parts, collision, and commercial business. With this month being Heart disease awareness and in their partnership with Go Red For Women they were more than excited to do something extra special for the ladies this month. 

With the help from Tanesha White, E-Commerce Director for the store we were able to come up with Women's Wednesday. The event entices women to get service on their vehicles on Wednesday where they will be treated with a soothing chair massage or foot relaxation done by Massage Therapist, Nancy Morrison of Lighthouse Massage. "I wanted women to have an experience they've never had before in a car dealership, and hopefully spread the word about their time here" says Kim Borcherding. "The response and feedback we received exceeded our expectations" says Tanesha.  

This is only their first Women's Wednesday, which is going on for the entire month of February. But, don't think they will discriminate on men, because they also took advantage of the free massage when some of the women were finished!  The fact that this month has 5 Wednesday’s is purely coincidental, but it should buy Borcherding the time it needs to gain more momentum and possibly revisit this themed event again in the near future.  

Borcherding Buick GMC Welcomes David Reeve as General Manager



Borcherding Buick GMC Welcomes David Reeve as General Manager


 
Borcherding Buick GMC in the Kings Auto Mall, is pleased to announce that David Reeve has joined the Borcherding family as its new General Manager. Dave has a very impressive career in the auto industry, starting back in the late 70's and for the last 20 years, has been the General Manager for a high-line luxury dealership.

He brings to Borcherding a career that is focused on customer satisfaction in sales and service that have won manufacturers awards for these accomplishments. Dave is used to winning since he was the starting place kicker for the 1977 National Championship team at Notre Dame. Playing alongside of great players such as Joe Montana (and Rudy), he has taken the team aspect from the field and brought it into the dealership along with the attitude of what it takes to be successful in a very competitive market.

Dave knows that today's market is loaded with great products, so the way to earn a customer's business is to treat them as you would a member of your own family. "That's what attracted me to work for Kim Borcherding. I have never met an owner who cares more for her customers, as well as her employees. I guess that's the 'Borcherding Thing' you keep hearing about."

About Borcherding Buick GMC: Borcherding is a family owned business that began over 40 years ago. They are located in the Kings Auto Mall in Mason, Ohio. Their internet website has allowed them to expand their customer service area to all 50 states. The recent addition of the Business Choice Commercial franchise has expanded their customer base to include business to business. Other product offerings include Express Service, Collision Center servicing All Makes and All Models.