GMC Terrain first to Use Intellilink Technology

I would call myself a smartphone power user for sure, and with the lightning fast speeds of smartphone sales I am obviously one of millions who are the same. Unfortunately with this technology is it has driven a new epidemic of distracted drivers and fatalities as a result.  Intellilink technology gives seamless integration of a drivers mobile devices to allow them to keep both hands on the wheel and full attention to the road. My favorite little SUV of the GMC line will be the first to have this technology!
Read full article...

Look Before you Tweet

Like all of you, I absolutley love Social Media. I love the power that it has given the average person. It's almost like some gift of power to have your voice heard by Millions. It's almost like being a celebrity... Well in my mind!
Businesses have also been able to leverage this wonderful as well. It gives them the opportunity to connect with you more on a personal level and for you to get to know the people behind the traditional brick and mortor. But, unfortunately some businesses do not have the time to actually have their own people socially engage their customers and fans and will have outside agencies run their networks.
As a consumer how does that really make you feel?
We at Borcherding are real people and we are here! And that feels great to us, because you do reach out to us and we do answer back and enjoy your feedback both negative and positive.
And occasionally it is quite amusing when you here of big businesses like Chyrsler that did slip from a social media mess up. All resulting from an outside firm.  Read the full story here.
SMH!

Sincerely,
The Borcherding Team
The Automotive Diva

Check the Tread on Your Tire TIME!

Check tires with the " Penny Trick"1




A Lincoln penny is the perfect tire gauge. The "penny trick" works because the distance between the rim and Lincoln's head is 1/16 of an inch -- the minimum required tread depth for proper handling.



Pinch a Lincoln-head penny, from the base between your thumb and forefinger, so that the top of Lincoln's head is showing.

Place the top of Lincoln's head into one of the tire tread grooves and measure in the lowest point within the tread.



If any part of Lincoln's head is obscured by the tread, you're all set -- you have a safe amount of tread. However, if you can see above Lincoln's head, then you are ready for a new tire.